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Jackie Yu

Partner

Jackie Yu

Creative Producer / Partner

Overview

Jackie is a Hong Kong–based creative producer specializing in advertising music and brand communication. With over 20 years of experience, he has worked with leading global brands and government organizations, creating impactful brand experiences through music and storytelling.

Career

Jackie graduated from the School of Creative Media at City University of Hong Kong with a major in Fine Arts. He has collaborated with major brands such as:

  • HSBC / Standard Chartered
  • AIA / FWD
  • Cathay Pacific / Hong Kong Express
  • The Peninsula Hotel / Nina Hotel
  • Coca-Cola / Pocari Sweat

In 2013, he founded Redline Production Limited, producing over 200 TV commercials with a team of around 10 members in collaboration with 4As agencies.

Music & Creative Achievements

Jackie has worked with prominent artists in Hong Kong and Taiwan. His productions have received multiple awards and achieved high viewership across music platforms.

  • 2024 — Bronze Award at the London International Awards (Music Adaptation category)
  • 2024 — Nominated at the Wave Music Awards for Best Arrangement & Producer

Current Focus

Since 2025, Jackie has been working as a digital nomad based in Hong Kong and Tokyo. He is expanding his creative work into:

  • Events
  • Cultural projects
  • Art exhibitions

Bringing a cross-disciplinary creative perspective grounded in music and advertising.

Value

  • Brand expression through music and storytelling
  • High-level creative direction in advertising production
  • International brand communication design
  • End-to-end production leadership

Message

Music and expression connect people, brands, and cultures.

Through that power, we create new value for every project.