TopNotch Partner Munenori Koyasu Co-authors and Publishes “Mastering Raycast in the Shortest Time”
TopNotch partner Munenori Koyasu has co-authored and published a new book introducing Raycast, a productivity tool for everyday PC work.
Read more →Insights & Case Studies
Blog
“Enjoying the World: Friendly English for Adults” at Culttz Kawasaki
Osamu Babasaki, Representative of Top Notch Inc., is teaching “Enjoying the World: Friendly English for Adults,” a course for local residents at the culture school of Culttz Kawasaki, the Kawasaki City Sports and Culture Center. This article introduces a course designed to explore world history, culture, art, and daily life through English.
Read more →A Brand Is Differentiated by the Atmosphere It Carries
Exhibitions, retail spaces, atmosphere, and visual presentation. A brand is remembered not simply by its products, but by the atmosphere it carries. A practical reflection on brand space creation through the Japanese market development of Devon & Drew.
Read more →Branding Strategy Comes First
Through my encounter with the Thai brand “Devon & Drew,” this article explores how brand value can be positioned in the market beyond simple price competition. It is a practical, experience-based reflection on pricing strategy and additional value in the Japanese market.
Read more →First Impression Becomes the Foundation of a Brand
First impression and individuality often determine a brand’s market value more strongly than price or functionality. Using the Japanese launch of Devon & Drew at Inter Pet Tokyo 2015 as an example, this article explores the importance of brand atmosphere, visual identity, and the concept of “Stand Alone” in branding strategy.
Read more →Introducing Top Notch Inc.
We are excited to launch our new website. Learn more about our international business advisory services and how we can help your company expand globally.
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