Insights & Case Studies
Exhibitions, retail spaces, atmosphere, and visual presentation. A brand is remembered not simply by its products, but by the atmosphere it carries. A practical reflection on brand space creation through the Japanese market development of Devon & Drew.
Read more →Through my encounter with the Thai brand “Devon & Drew,” this article explores how brand value can be positioned in the market beyond simple price competition. It is a practical, experience-based reflection on pricing strategy and additional value in the Japanese market.
Read more →First impression and individuality often determine a brand’s market value more strongly than price or functionality. Using the Japanese launch of Devon & Drew at Inter Pet Tokyo 2015 as an example, this article explores the importance of brand atmosphere, visual identity, and the concept of “Stand Alone” in branding strategy.
Read more →We are excited to launch our new website. Learn more about our international business advisory services and how we can help your company expand globally.
Read more →