Profile
Born in 1990, Osaka, Japan. Founder of the family-oriented gift brand "Selfeliz," overseeing design, product development, and brand strategy. She develops products with a strong focus on functionality, comfort for sensitive skin, and the quality of unseen processes.
Blending European aesthetics with Japanese quality standards, she positions Selfeliz as a brand that "designs family relationships and time."
Current Activities
Founder of the family-oriented gift brand "Selfeliz," overseeing the entire process from concept and design to product development and sales strategy. She focuses on developing products that prioritize functionality and comfort, particularly for sensitive skin, while expanding both domestically and internationally through pop-ups, exhibitions, and collaborations.
Background & Origin
Her journey began with her child's atopic condition, which led her to study nutrition and develop a deeper awareness of what we bring into our bodies. This awareness naturally extended to clothing, leading her to launch a European children's wear selection business in 2023, followed by the creation of her original brand, Selfeliz, in 2024.
Career
Through her experience in a garment factory handling inspection and quality control, she developed the belief that "the true value of a product lies in the unseen processes." She later worked as a nail artist for six years, focusing on structural design and functionality. After marriage and raising four children, she gained further experience supporting business operations, forming the foundation of her current brand management.
Production & Quality Control
She partners with manufacturing factories in China that have experience working with Japanese companies, ensuring high standards of quality and communication. In 2026, she visited the factory to oversee production processes and develop new products. She places strong emphasis on direct engagement with production teams, even in an increasingly digital business environment.
Brand Concept
Selfeliz is not simply a children's brand, but a brand that "designs family relationships and time." It integrates thoughtful material selection, structural design, and comfort to deliver products that ensure both aesthetic and functional reliability.
Philosophy & Message
Her philosophy centers on delivering not just products, but meaningful experiences and relationships. Through everyday choices, she aims to support families in creating a more comfortable and fulfilling life.