What Sets Top Notch's Market Research Apart
At Top Notch, we integrate:
- Market size analysis
- Income demographic analysis
- Competitive analysis
- Price segment analysis
- Cultural and consumer psychology analysis — to uncover new market opportunities
- Proposal materials prepared in both Japanese and English
- Direct proposals to overseas partners are possible
From market research through:
- Brand strategy development
- Partner sourcing
- Business expansion support — we provide seamless, end-to-end support.
Our Approach to Market Research
① For companies considering overseas market entry, we provide practical market research grounded in real business experience. We comprehensively analyze market size, income segments, competitive environment, sales channels, and cultural context to verify the viability of the business.
② Rather than simply providing market data, we conduct practical market research that looks ahead from discovering market opportunities to the feasibility of commercialization.
Market Research Case ①
Thailand International School Market (Selfeliz Project)
In Bangkok, Thailand, the international school market is expanding, forming community markets composed of affluent households and expatriate professionals.
- Approximately 275 schools nationwide in Thailand
- Approximately 80 schools in Bangkok
- Community population of approximately 300,000
From this analysis, we identified a new market opportunity — School Community Apparel (apparel for school communities) — and developed a business proposal.
We prepared both Japanese and English versions and presented them to the partner in Thailand.
English Proposal Structure (Selfeliz Project)
1. Background
In recent years, the international school market in Thailand, particularly in Bangkok, has been expanding rapidly. These schools form unique communities consisting of students, parents, and school staff, creating strong brand identity and community belonging. This creates potential opportunities for community-based apparel business.
2. Thailand International School Market
(details omitted)
3. Market Size Estimation
(details omitted)
4. School Community Apparel Concept
(details omitted)
5. Remaining sections omitted
Market Research Case ②
Thai Brand HADARA — Japan Market Analysis
A comprehensive market analysis for the Japan market entry of HADARA, a Thai bag brand for women.
Scope of Analysis
- Competitive landscape in the Japanese market
- Purchasing characteristics of Japanese women
- Price segment analysis
- Sales channel analysis
- Analysis of the Thai tourist market in Japan
Based on the analysis, we developed the following market entry strategies:
- Phased rollout starting from Fukuoka
- Japan Premium product development
- Leveraging the Thai tourist market in Japan
- Media exposure strategy
For this project as well, we prepared both Japanese and English versions and presented them to the Thai brand.
English Proposal Structure (HADARA)
1. Japanese Market Overview
The Japanese market is highly quality-oriented, with strong emphasis on functionality, durability, and lightweight design. Consumers are cautious and brand trust plays an important role in purchasing decisions.
2. Differences Between Japanese and Thai Markets
(details omitted)
3. Japanese Consumer Characteristics
(details omitted)
4. Market Entry Strategy
(details omitted)
5. Remaining sections omitted
Top Notch's Strengths
At Top Notch, we provide seamless support across:
- Market analysis
- Brand strategy
- Partner sourcing
- Business expansion support
We also prepare proposal materials in both Japanese and English, and can present directly to overseas partners.
We provide practical, execution-focused international market research based on real business experience.